Reality Bites? Reality TV Reaches Saturation Point
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Bolt Finds That 68% of 13-24 Year Olds Surveyed Are ‘Getting Tired’ of the Programming.
NEW YORK, April 30 /PRNewswire/ — Bolt Inc, a leading media company focused on 13-24 year olds, has found that despite the popularity of Reality TV programming, there is evidence suggesting that young consumers are overwhelmed by the glut of programming in this genre, and may begin tuning out over the next year.
“American Idol” remains a major exception with over 91% of young viewers claiming they plan to view the next season’s broadcast.
“Observational” shows such as “The Osbournes” and “Competitive” shows such as “Fear Factor” appear to be declining in interest based on the previous year’s viewing habits, although they are far from losing their audience completely. “Romance” Reality TV (”The Bachelorette”) and “Viewer Voter” shows (”American Idol”) are holding onto their audience share.
Could Reality go the way of “Wild talk shows?” Perhaps. Young consumers are becoming jaded with Reality programming, with 68% of those surveyed claiming they are “getting tired with Reality TV shows” and 63% believing that there isn’t much that’s “real” in Reality TV.
Still, It’s not all bad news for the developers of Reality TV programming. 37% of young consumers saying that they watch more of these types of shows this year over last, and 50% saying that they expect to watch more next year over this year.
Critical Trend: 80% of young adults state that they are commonly online while watching television. Reality Television appears to be particularly powerful at connecting a television show’s audience on the Internet and establishing a community — a virtual water cooler conversation between episodes.
Other key findings of Bolt’s study include:
* The favorite Reality TV shows among this audience are
“The Osbournes” (18%), “American Idol” (16%), “The Real World” (16%),
and “Fear Factor” (15%)
* 61% of women plan to watch Reality TV shows next season, while only
40% of the men plan to do the same
* Sitcoms are the dominant programs of choice for this audience, with
72% of respondents indicating they watch two or more a week (including
those in syndication)
This study was conducted by Bolt’s research group, and was weighted to be representative of U.S. teen and young adults based on key Census demographics. Bolt conducts its surveys by utilizing its panel of over 1,000,000 members who have opted-in to participate in research programs.
About Bolt
Bolt, Inc., is a leading media company connecting Fortune 500 with 13 to 24 year olds. Bolt’s more than seven million registered members provide marketers with a unique opportunity to combine traditional advertising with an extraordinary amount of data, ultimately leading to stronger brand relationships with this difficult-to-reach audience. In addition to targeted advertising opportunities, Bolt offers extensive research capabilities to its clients, as well as access to over 500,000 “Bolt Connectors(TM),” Bolt’s proprietary group of the most influential teens in America. Bolt is headquartered in New York City.
Web site: http://www.bolt.com/
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