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Meet The Media – PRNewswire Helps PRs

PR Newswire Launches Website to Help Public Relations (PR) Professionals Understand What the Media Really Wants

PR Newswire, the global leader in commercial news distribution, today announced the launch of its Meet the Media website http://www.prnewswire.co.uk/meetthemedia/. The website has been produced to help PRs develop a greater understanding of how to most effectively reach key media contacts, appropriately position stories, and gain press coverage.

Re-launched in association with PR Week in 2007, the Meet the Media series of events has become so successful it boasts a database of over 600 PRs that have proactively signed up to receive information of future events. The purpose of the events is to provide a forum in which public relations and communications professionals can engage key media contacts to find out how their respective publications work and to receive advice on gaining coverage and effectively targeting journalists within their sectors.

Lisa Ashworth, CEO PR Newswire Europe, said “One of our key objectives as a company is to share knowledge and help educate and advise our clients. Creating this multimedia site as a resource tool for the PR industry is one of many activities we will be rolling out this year, working towards achieving this objective.”

The Meet the Media website allows the viewer to watch edited video from previous events, with speakers from the Financial Times, Reuters, The Economist, The British Medical Journal, The Guardian, The Times, The Telegraph, Sky News and Third Sector, as well as a tutorial from a social media expert, a panel of bloggers and freelance journalists. The site also hosts the Paris event featuring the editor of one of France’s most popular healthcare publications, Le Quotidien Du Medecin. To find out more about the speakers and view each editor’s top tips visit the site http://www.prnewswire.co.uk/meetthemedia/.

The first Meet the Media event was Wednesday February 4th with Matthew Bishop, Chief Business Writer and US Business Editor of the Economist, as the first guest speaker for 2009. The venue was the prestigious La Galleria art gallery in Pall Mall.

To receive more information about the Meet the Media events email rsvp@prnewswire.co.uk.

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© 2009 An Unevenly Distributed Future.